Nurse Alicia – A Clinician Who Learned the Platform
ClinicAL™ is the Salesforce practice of Edwards-Hunt Group (EHG). EHG is a clinical operations practice led by Nurse Alicia — Alicia Sable-Hunt, RN, MBA, CCRA — a registered nurse and clinical research operations executive with more than 25 years of experience, from bedside to coordinator to portfolio manager to strategic leadership. Salesforce-certified, she brings that clinical operations expertise onto Salesforce and Agentforce.
That combination is rare. Most Salesforce partners can implement the platform; few have sat with a patient, activated a site, or answered to a clinops director or to a Board. Most clinical experts don’t know where Salesforce is taking the technology. ClinicAL™ is built on both — which is exactly why our work holds up for the sponsor, the CRO, the site, and the patient at the end of it.
“I earned my Salesforce certifications the same way I learned to run studies — because the people doing the work deserve someone who understands both sides.”
The method: Clinical Ops in the Loop™
Clinical Ops in the Loop is the discipline behind everything we build: agents do the work, and the right qualified human owns every consequential decision. It is what lets a regulated portfolio move at the speed of AI without losing the accountability an inspection demands. Nurse Alicia is the origin of that conviction; clinical operations is how it scales across sponsor, CRO, and site.
The Name
ClinicAL™ is clinical by foundation and Nurse Alicia-led by design. The capitalized AL is for ALicia — the clinician whose judgment shaped the method.
What We Believe
Patient-first by design. Every workflow traces back to a patient waiting for an answer.
Own it, don’t rent it. We help the industry invest in infrastructure it controls, not point systems it leases forever.
Compliance without compromise. We design for regulated environments where data integrity and accountability are the point, not an afterthought.
Built for where the platform is going. We architect for Salesforce’s agentic, headless direction — not just where it is today.
Senior hands, predictable scope. We come in experienced, skip the discovery theater, and produce.