ClinicAL™
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CONNECTED LIFE SCIENCES EXECUTION ON SALESFORCE — FROM CLINICAL THROUGH COMMERCIALIZATION

  

Platform Overview

 

ClinicAL™ is delivered natively on Salesforce to support the workflows that drive adoption, execution, and growth across the life sciences lifecycle.

Today’s life sciences organizations need more than disconnected systems. They need one connected foundation that supports clinical operations, HCP engagement, field execution, patient services, and compliant collaboration across teams.

ClinicAL™ uses Salesforce Life Sciences Cloud to help organizations unify the people, processes, data, and decisions that shape real-world success—connecting clinical, patient, and commercial workflows on a unified data model.

ClinicAL™ is built on a unified Life Sciences Cloud data model that connects study, patient, and HCP workflows across the lifecycle—from clinical through commercialization.

 

Core Platform Capabilities


Life Sciences Cloud

Core objects and workflows supporting study, patient, HCP, and commercialization execution across the lifecycle.

Data 360

Connected data across participants, sites, HCPs, operations, and engagement touchpoints to improve visibility and decision-making.

Agentforce

AI-enabled guidance, copilots, and agents supporting documentation, task orchestration, workflow assistance, and operational efficiency.

Experience Cloud

Secure digital experiences for patients, participants, sites, and external stakeholders.

Marketing Cloud

Journey-based communication and engagement capabilities that support timely, relevant outreach.

MuleSoft and Integrations

Connectivity across enterprise systems, point solutions, and operational data sources.

Tableau Next

Actionable insights for recruitment, retention, compliance, field execution, and lifecycle performance.

Salesforce Shield and Governance

Security, auditability, and compliance-aligned controls for highly regulated environments.


 

Why It Matters


When organizations build on a connected platform, they are better positioned to reduce handoff friction, improve user experience, accelerate adoption, and support teams with the visibility they need to act confidently.

That is especially important in a market where patient engagement, HCP engagement, launch readiness, and AI-enabled execution are becoming inseparable from commercial success—requiring organizations to connect clinical, patient, and commercial workflows rather than managing them in isolation.
 

Expert-Driven Design

 ClinicAL™ is not a generic overlay. It is shaped by real-world experience in patient care, study execution, sponsor and CRO collaboration, and operational leadership. That perspective helps organizations translate Salesforce capabilities into workflows that work in practice—not just in theory—including how clinical workflows translate into real-world engagement and commercialization execution.

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